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Edible Arrangements Enjoys Edge on Entering CBD Market Thanks to Existing Trademarks

Maker of fancy fruit baskets adds a little cannabis to the mix.

It was just a matter of time. Edible Arrangements, better known for its creative and tasty fruit baskets, is trying its hand at CBD.

According to Forbes, the company has a secret weapon in its back pocket — its long-standing trademark of the word “edible” and related terms — as it enters an increasingly crowded CBD marketplace.

“If someone ever asked me if I would ever go into the cannabis area, I wouldn’t hesitate to say no way,” said Tariq Farid, founder of Edible Arrangements and CEO of Edible Brands.

– Read the entire article at London Free Press.

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